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Showing posts from September, 2013
Why marketers should not fall in love: Why marketers should not fall in love, The reason is not being lousy, not even the time, It has to do with the qualities inherent, the tuning of the chimes. When a marketer looks for  love, He goes for a market research, He thinks about the sample and the respondent, Whether it has to be a college girl or someone from the convent. He draws out an exhaustive questionnaire, Which never is to be filled. Sometimes shopping mysterily, If caught is to be killed. Now comes the analysis part, Which never comes so easy, SPSS or Excel, which software to choose, Lips pink or red, hair tied or loose. Now comes the stage so tricky, The STP can be loose or can be sticky. The segment which he chose, never pay him heed, The targeting seems never succeed. Positioning looks like a game of trial and error, Should he be amicable or try a strategy of terror. Should he try some cheesy lines, Or be a lo...
A blind man in the bus stop. That was a sunny day, a Monday morning with sweet zephyr, The bus stop crowded with the white collared people, the color going well with the weather. To the corner of the stall there stood a man with stick in his hand, Eyes blindfolded as if harry potter wielding his magic wand. He waited for a while then tried crossing the road,   Taking one step front and two back as a hopping toad. I looked at him silently, as a passive onlooker, I had to reach my place and play snooker. The blind man called people and pleaded them, Help me cross the road and get over this mayhem. I thought helping him, then decided against, Remembering the morning news that gave me  a bad taste. A blind man snatching a woman's chain made into page six, What to do or not, i was in a fix. Thinking deeply into the matter I got lost, Peasants came and gone ignoring the unfortunate chap, I couldn’t blame others as i too ...