Sanak

Why marketers should not fall in love:

Why marketers should not fall in love,

The reason is not being lousy, not even the time,

It has to do with the qualities inherent, the tuning of the chimes.

When a marketer looks for  love,

He goes for a market research,

He thinks about the sample and the respondent,

Whether it has to be a college girl or someone from the convent.

He draws out an exhaustive questionnaire,

Which never is to be filled.

Sometimes shopping mysterily,

If caught is to be killed.

Now comes the analysis part,

Which never comes so easy,

SPSS or Excel, which software to choose,

Lips pink or red, hair tied or loose.

Now comes the stage so tricky,

The STP can be loose or can be sticky.

The segment which he chose, never pay him heed,

The targeting seems never succeed.

Positioning looks like a game of trial and error,

Should he be amicable or try a strategy of terror.

Should he try some cheesy lines,

Or be a lover walking along the mines.

Offers need to be made to customers,

Sweepstakes in the form of moon and stars,

All go in vain, if you don’t offer diamond or car.

 

Many a time customer turnover doesn’t take place,

The product life cycle takes an accelerated pace.

Before even the introduction, the product declines,

No brand engagement, even the brand manager resigns.